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On Page SEO - A brief explanation The meaning of On Page SEO is quite self explanitory really, it's basically making sure that everything that is visible on the page is set up in a way that is acceptable to search engines and gives the page the best possible chance of ranking highly for it's intended keywords (search term). The body text is the text on your web page that can be seen by people when they view the page in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index, it is advisable if possible to try to have about 200 words on the page and your keywords (search term) should be approximately 2 - 5 percent of the total word count. H1 Headers H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts, therefore it should contain your search term along with a couple more words as demonstrated at the top of this page. H2 - H6 Headers H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in these headline texts. Image Alt tags The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if the user puts the cursor over the graphic. Most major search engines require your keywords to be included as a percentage of the text in this element. Bold body text The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the HTML source of your web page. CSS is not recognized. Readability level of page The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content. Higher scores indicate the text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not comparable. A score of 60 to 80 is considered to be optimal. To improve your score, break long sentences into shorter sentences and use shorter words. In addition, make sure that you end sentences with punctuation (a full stop, question mark, or exclamation mark). There should be one space between each word and after any punctuation, including commas. First Sentence The first sentence of the body text is the first sentence after the <body> tag in the HTML code of your page. Some search engines give more relevance to search terms when they appear in the first sentence. Some will use your first sentence as the description of your page on the search result page.
There are other factors of on-page seo besides the ones outlined above but if you use these as your starting point then you will be well on your way and you can work on the more complicated factors later. |
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