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Meta Tags - A brief explanation

A critical factor to help drive the targeted traffic to your site is optimising the site using metatags. Meta tags, often overlooked and misunderstood, are elements in the <head> section of the source code (HTML) of a website. Search engines use these metatags to help them determine what the site is about and assist with indexing it. The most important tags are the title tag, description tag and now less importantly, the keywords tag. Different search engines have different rules about how these tags are used and how many characters they should contain. Of importance to the process is if you know how the big three - Google, Yahoo and MSN - review the tags, then you'll be targeting 90% of potential web surfers.

 

 

   
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